Job description
Who We Are Goodway Group is one of AdAge's 2026's
TO WORK ! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk. *We are only accepting candidates outside of the US* Please only apply if you reside outside of the US* Priority for those who live in Brazil, Colombia, Mexico, and Peru. The Paid Media Manage r is responsible for the strategic planning, activation, optimization, and management of social programmatic media campaigns. This role translates client communication strategies, customer journeys, audience insights, and business objectives into effective media activation plans. The ideal candidate has strong experience managing performance-focused social campaigns, particularly through programmatic buying environments. Experience supporting commerce, retail media, direct-response, or growth-focused clients is required. Paid search experience is helpful but not required. What You'll Do Strategic Media Activation: Plan, activate, optimize, and manage social programmatic media campaigns aligned with client objectives, audience insights, and customer journeys. Develop campaign structures, audience strategies, investment plans, bidding approaches, placement strategies, and testing frameworks. Execute and optimize campaigns across social and programmatic platforms,