Job description
What We Do We're on a mission to empower animal healthcare professionals with opportunities to earn more and achieve greater flexibility in their careers and personal lives. Powered by groundbreaking technology, Roo has built the industry-leading veterinary staffing platform, connecting Veterinarians, Technicians, and Assistants with animal hospitals for relief work and hiring opportunities. Roo empowers the largest network of over 20,000 veterinary professionals to help more than 9,000 animal hospitals provide quality care to more pets. Together, we've provided more than 3 million hours of healthcare, helping Veterinarians earn more than $200 million. About the Role We're looking for a Senior International Marketing Manager to build Roo's brand and growth in every market we enter outside the US. Roo launched in Canada in September 2026, our first market outside the US, and we're growing across Canada while planning the countries that come next. You'll lead marketing for Roo's international markets and be accountable for the outcome: bringing animal hospitals and veterinary professionals onto Roo in each new market and keeping them engaged. You'll define the marketing strategy, own the go-to-market and engagement plans, and partner closely with Roo's sales, brand, lifecycle, partnerships, and other marketing teams to bring them to life. Drawing on deep knowledge of each market, you'll guide partners with the direction and local insight they need for anything Roo launches there. Along the way, you'll build the playbook Roo uses to launch every new country. Responsibilities Market Strategy & Go-to-Market Own the marketing strategy for Roo's international markets, setting goals for acquisition and brand presence on both sides of the marketplace. Lead go-to-market and engagement planning for each new market: audience and market insight, positioning, channel mix, budget, timeline, and measurement. Build Roo's international launch playbook so each new country launches